Hamilton watches are facing an identity crisis with collections, prices and movements scattered from the affordable to the lower tiers of luxury watchmaking. In this podcast, find out about Hamilton’s unique history and the issues the brand faces today.
Sandwiched between American history and Swiss development, Hamilton has created a firm niche for itself between Tissot and Longines within the Swatch Group portfolio. However, with a vast array of models offered at very different price ranges resulting in very weak resale values, one does have to wonder if Hamilton watches are facing a rather serious problem.
In this podcast, join me on a retrospective journey through Hamilton’s conception, rise to fame in the United States and later move to Swiss production in the 1970s to the present day. I would also like to discuss the brand’s current issues and how, perhaps, the brand can move forward in a clearer path.