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Watch Chronicler Unscripted No.27: Does ‘Swiss Made’ Still Mean Anything?

Watch Chronicler Unscripted No.27: Does ‘Swiss Made’ Still Mean Anything?

Does Swiss Made Mean Anything?

Does ‘Swiss Made’ mean anything? Well, it certainly doesn’t mean that a watch is made entirely in Switzerland. In today’s episode of Watch Chronicler Unscripted, let’s take a look at what it actually means and whether it should still appear on watch dials.


Swiss made watches are, for many, the finest watches available. With a rich history of watchmaking and some of the finest brands including Rolex, Patek Philippe and Audemars Piguet, it’s easy to see why.

However, the ‘Swiss made’ designation given to these watches doesn’t necessarily mean that a watch is entirely made in Switzerland or that all of its components are Swiss. In today’s episode of Watch Chronicler Unscripted, I would like to consider whether ‘Swiss Made’ does still mean anything.

See Also
Oliver Ebstein Chronoswiss Baselworld 2020


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