Watch Chronicler Podcast No. 16: What Watch Do People Want? Featuring Page & Cooper

In the watch industry, one question should be thrown around more than any other: What watch do people want? In today’s episode of the Watch Chronicler Podcast, I am joined by Jonathan Bordell from Page & Cooper to discuss this interesting question.
Watches remain, above all else, a business. From watch production to sales and the journalism of which WATCH CHRONICLER is a part, watches represent the livelihoods of many people. As a result, it is perhaps strange that brands prioritise matters other than making watches that people want.
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In today’s episode of the Watch Chronicler Podcast, I have the help of Jonathan Bordell from the UK’s leading seller of smaller brands: Page & Cooper. He is highly qualified, as a leading seller of smaller brands here in the UK, to talk about the thinking which goes into the watches put on sale.
I know what one customer would like…a refund. Mr Bordell has been actively dodging my father’s calls and emails requesting a refund of almost £800. This saga has been going on for months and now emails are bouncing back and calls go straight to voicemail. Customers want honesty, integrity and customer service they can trust.