In today’s episode of Watch Chronicler Podcast, I explore whether affordable Swiss watches are going to cease to exist. After an article on Time and Tide Watches, this podcast considers the facts, figures and changes which may direct the future of watches in Switzerland.
The industry for affordable Swiss watches has suffered a difficult time in recent years. With increasing pressure from technology such as the Apple Watch and a lack of interest in the ‘Swiss Made’ mark, Swiss watch brands are looking to higher price ranges to uphold the association with superlative quality. However, this raises the question: are affordable Swiss watches doomed?
In today’s podcast and with the help of the latest figures from the industry, I consider this question.