Rolex is undoubtedly the most desirable watch brand in existence. In recent years, the prices of steel models such as the Daytona, Submariner and GMT-Master II have reached peaks on the grey market due to overwhelming demand. In today’s podcast, I will unpack the ‘Rolex price bubble’.
Rolex is a brand known to all. Whether you like their watches or not, it is difficult to deny that they have achieved a status and prominence in the watch industry rivalled by none. This is founded on the widespread appeal of their designs, the quality of their movements and the history which they have carved. However, in recent years, the resale prices for the popular sports models such as the Rolex Daytona, Submariner and Sea Dweller have reached record highs in a ‘Rolex price bubble’. These have raised a situation whereby many are selling for over three times their original price whilst a spike in fake Rolex has brought into question the effects of this price bubble.
In today’s podcast, I present the past, present and future of the ‘Rolex price bubble’ and its effect on watches and the watch industry.