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Seiko is Changing: What will this mean?

Seiko is Changing: What will this mean?

Over the last few months, Seiko has changed profoundly. In the past, they have been known primarily for producing extremely well made and durable watches for a reasonable price. Admittedly, they have also produced more expensive technical watches, although these have always remained niche products for professionals and always offered unquestionable value.

However, Seiko is now at a crossroads as it attempts to revolutionise its market. In this video, I would like to address this point and offer my views on the subject of this seemingly confused brand.

Please do leave your comments below and tell me what you think.

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