Earlier this week, Omega released their latest ode to 007, the spy who revolutionised Omega’s brand image in the 1990s. This most recent limited edition builds upon the Seamaster 300M, the very watch which put Omega on the big screen now in a 007 inspired edition. Curiously, however, it does not celebrate a new film nor even the anniversary of one in which Omega was featured. Instead, it pays homage to ‘On Her Majesty’s Secret Service’, the single outing of George Lazenby as James Bond in what could be described as the most sentimental episode of the series.
The watch itself features almost the same case as the standard watch at 42mm in stainless steel. As ever, the case is brushed and polished with twisted lugs in keeping with Omega’s design roots, with the exception of featuring an 18K gold plaque on its flank displaying the number of the watch amongst the 7,007 produced. The bezel and dial are black and glossy thanks to their zirconia ceramic construction, promising scratch resistance and complete resistance to fading. Meanwhile, the markings on the bezel are picked out in glossy white enamel. Looking at the ‘Naiad Lock’ case back, a system to allow vertical alignment when screwed in, one will notice the Bond family arms and two lines of text printed onto the exhibition case back. The upper line reads “We have all the time in the world”, the final line of the aforementioned film; the lower line reads Bond’s family motto “Orbis non sufficit” – “The world is not enough”.
The dial is given a spiral sunburst effect whilst also having the quintessential gun barrel rifling engraved into the dial itself. Unlike previous iterations of this design on Omega dials, this rifling ends with a 9mm ring, the diameter of Bond’s Walther PPK’s .380 ACP bullets and later 9mm handguns used such as the Walther P99.
Visible only when illuminated by its Super-LumiNova filling, the fifty minute marker displays ‘50’ to symbolise the 50th anniversary of ‘On Her Majesty’s Secret Service’. This is matched by the use of a characteristic ‘7’ for the seventh day of the month on the date wheel whilst the Bond crest is worked into the markers at 12 o’clock. These markers and the bevelled and polished hands are presented in 18K yellow gold.
For this edition, the internals of the watch have remained unchanged with the in-house Omega cal. 8800 automatic co-axial Master Chronometer movement being used. Aside from appealing decoration in a spiral pattern, the plates are silver in colour. Silicon springs in addition to a free-sprung balance and co-axial escapement enable the watch to be impressively accurate when compared to similar movements on the market. It is also resistant to magnetic fields up to 15,000 Gauss, a calling card of modern Omega.
So, objectively, this is a very appealing watch for Bond lovers. Moreover, the price is, if not good value, at least sensible when considering that the standard watch costs between £3,720 and £3,970 in steel depending upon the bracelet. This limited edition comes with both a rubber strap and steel bracelet and features gold fixtures on the dial for a price of £5,220, more than the two-tone gold version on a strap (£4,990), but significantly less than the same model on a bracelet (£7,450).
Whilst I recognise that these 007 limited editions make a great deal of sense for Omega considering their investment to place their watches in such movies, I can’t help but feel that the association of this watch its inspiration is somewhat tenuous. In ‘On Her Majesty’s Secret Service’, George Lazenby wore a Rolex Submariner and a rather beautiful 6238, a pre-Daytona chronograph which was bought in 1968. Consequently, such a claim from Omega seems misguided at best. Whilst the details on the case appear somewhat gimmicky, they are undoubtedly imaginative and playful yet the limited edition of 7,007 pieces does not quench the concerns surrounding previous limited edition Seamasters that these editions lack exclusivity.
In any case, these watches do offer an interesting package in terms of detailing and specifications which appear carefully considered, not to mention the presence of both a rubber strap and metal bracelet in the box.
Pricing: £5,220 – LE of 7,007 pieces
- Dimensions: 42mm in diameter
- Material: Brushed & Polished Stainless Steel
- Crystal: Domed sapphire crystal with anti‑reflective on either side
- Water Resistance: 30 ATM / 300m
- Movement: Omega Cal. 8800
- Strap: Rubber Strap & Stainless Steel Bracelet