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Everyone is a Watch Critic

Everyone is a Watch Critic

Massena LAB watch critic

In today’s social media age, is everyone a watch critic? Perhaps we are all too critical of new releases never intended to appeal to us.


Today, join an anonymous guest writer contributing an article to WATCH CHRONICLER with the contention that everyone is a watch critic in today’s age of social media and ease of complaint. Let us know your thoughts in the comment section below.

Massena LAB Uni-Racer
Credit: Massena LAB

New watch releases still seem to be coming thick and fast as we approach the end of what will be a historic and tumultuous year for the whole world. I for one am thrilled and excited that there is such a rich variety of watches for us to enjoy.

We should all celebrate the fact that it seems that demand for new and interesting watches still remains strong and releases wide and varied.

However, there does seem to be a growing trend for much online criticism and derision on every facet of every new release. Discussion, debate and observation is all well and good, yet some of this criticism seems now to be reaching an almost hysterical level. Surely there are enough problems in the world? New watches are not one of them!

Massena LAB Uni-Racer
Credit: Massena LAB

Let’s take one example — one which you would not think would be so controversial. The new Uni-Racer by William Massena’s Massena LAB. This classical looking ‘Bi-Compax’ chronograph quite obviously and openly takes inspiration from certain historic chronographs of days gone by. Let’s be honest though, so many watches and many other things we enjoy do, but the ire and anger this watch seemed to garner on its release was, to this author, seriously out of proportion and scale to the actual release.

For a lone individual to create a new, stand-alone Swiss chronograph in a limited run is no mean feat. To create one that takes nods from the past with serious care is, to me, a labour of love. Please remember that the ‘general public’ (and this can be noted from the sales figures from the major brands) has no real interest in 38mm, classic, hand-wound chronographs. Like it or not, this release is tailored to the enthusiast and should be applauded for that.

Credit: Rolex SA

So, what prompted people to jump on the bandwagon so vehemently and become the watch critic? Well, it’s interesting to me how many of these voices that criticise are the very same that join the plethora of voices that say the same old watches (the Rolex Submariner, Explorer, etc.) are perfect. Whilst these watches are undoubtedly modern classic, I simply don’t like them.

Now please sit down again, we are all entitled to an opinion.

Let me give you context. Imagine going to a restaurant with a group of people whom you have never met. The waiter brings the menus and starts to hand them out (I know this seems a distant memory). As you study the menu a lone voice pops up and says “Please take all the menus away, I know what the best thing is on the menu and we shall all have the same.”

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Rolex 124060
Credit: Rolex / Alain Costa

How would you feel, “At least this man knows what I want” or “I actually want to choose my own meal”? Personally, I want what I want and, after all, variety is the spice of life. In short, I would think that this is now unwelcome dinner guest was a bore.

What I am getting at here is we all like different things, and our tastes change. Every new watch release should be applauded, especially one from an enthusiast who has gone to great lengths and expense to pay attention to the details and have the product made in Switzerland.

As my mother says: “If you don’t have anything nice to say, best to say nothing at all.”


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